sub(reddit) hunt
Submariners operate in the shadows, so we recruited in them. A cryptic gauntlet of puzzles, clues and messages hidden across Reddit.
Built to surface brilliant minds for one of the Navy’s most complex roles.
Winner of Cannes Lions Gold, Silver, and 4 shortlists.
Yes, I wrote the puzzles; no, I couldn’t solve them unless I had.
The creative team that brought it all to life:
Eric King, Creative Director
Megan Sousoulas, Creative Director
Lauren Danford, Creative Director
Kelly Reilly, Senior Copywriter (that’s me!)