SNEAKER CON

We dropped the hardest Nikes on the block and made them impossible to get.

Custom Navy SEAL kicks, reimagined by a sneaker legend. Wanna get ‘em? You gotta earn ‘em.

We dropped pairs at Sneaker Cons around the US. Testing sneakerheads with mental and physical challenges, from deciphering clues, navigating tough terrain, lock-picking, pull-ups, and even finding an actual Navy SEAL hiding in the wild. We had AdWeek and the press talking, plus influencers in the sneaker world showing up to go all out. As the resident office sneakerhead, this was really a dream come true.

The creative team that brought it all to life:

Ryan Blum, Chief Creative Officer

Earl Wallace, Group Creative Director

Megan Sousoulas, Creative Director

Lauren Danford, Creative Director

Kelly Reilly, Senior Copywriter (that’s me!)