GUARDIANS OF THE OFFICE
IT heroes protect our fleets from behind the scenes. Intel vPro puts them in the spotlight and prepares them for the future.
This campaign was shot entirely on a volume stage at Mels Studios, Montreal. It was incredible to bring this space station to life using a 65x20 foot screen, a giant camera crane, and the Unreal Engine — there’s nothing like seeing outer space suddenly outside your window. Take a look at this behind-the-scenes video on the tech and production from our partners at Tool.
The creative team that brought it all to life:
Ryan Blum, Executive Creative Director
Mike LaTour, Group Creative Director
Kelly Reilly, Senior Copywriter (that’s me!)
Kate Oxler, Senior Art Director