I.T. Heroes

When something goes wrong with a PC, IT professionals are there to help.

And when IT pros aren’t repairing PCs, they’re being nerds in their spare time. IT professionals love comic books and sci-fi, so our campaign upended traditional B2B expectations and showed off what it really feels like to be an IT Hero.

The creative team that brought it all to life:

Ryan Blum, Executive Creative Director

Mike LaTour, Group Creative Director

Trent Patterson, Creative Director

John Szalay, Creative Director

Kelly Reilly, Senior Copywriter (that’s me!)

Kate Oxler, Senior Art Director