I.T. Heroes
When something goes wrong with a PC, IT professionals are there to help.
And when IT pros aren’t repairing PCs, they’re being nerds in their spare time. IT professionals love comic books and sci-fi, so our campaign upended traditional B2B expectations and showed off what it really feels like to be an IT Hero.
The creative team that brought it all to life:
Ryan Blum, Executive Creative Director
Mike LaTour, Group Creative Director
Trent Patterson, Creative Director
John Szalay, Creative Director
Kelly Reilly, Senior Copywriter (that’s me!)
Kate Oxler, Senior Art Director