GUARDIANS OF THE OFFICE
IT professionals are always at work, protecting PC fleets everywhere.
In this global campaign, Intel took a few of them to a place no IT hero has been before, into the not-so-distant future and an office far, far away…
This campaign was shot entirely on a volume stage at Mels Studios, Montreal. It was incredible to bring this space station to life using a 65x20 foot screen, a giant camera crane, and the Unreal Engine — there’s nothing like seeing outer space suddenly outside your window. Take a look at this behind-the-scenes video on the tech and production from our partners at Tool.
Ryan Blum, Executive Creative Director
Mike LaTour, Group Creative Director
Kelly Reilly, Senior Copywriter (that’s me!)
Kate Oxler, Senior Art Director